Prolactin regulatory element binding (PREB) protein belongs to the family of WD-repeat proteins which are regulatory and versatile proteins for diverse functions. In this study we have shown the expression pattern of the planarian Dugesia japonica PREB-related gene (DjPreb) during embryonic development by whole-mount in situ hybridization. Genomic analysis reveals that the DjPreb gene consists of two exons and one intron. Expression of the DjPreb mRNA was not observed as early as in stage 3 embryos. DjPreb positive signal was first found in stage 4. It is expressed in some embryonic cells in the periphery of the embryo. The number of DjPreb positive embryonic cells grows in stage 5. DjPreb is expressed in the dorsolateral regions and part of the anterior regions in stage 6. In stage 7, DjPreb positive signals are detected in the dorsolateral regions along the A-P axis and from stage 8 to the juvenile stage DjPreb mRNA is strongly expressed not only in the differentiating tissues of the anterior and posterior regions, but also in the parenchyma of the dorsolateral regions, and generates the gradient in the head of the juvenile. These results on the DjPreb expression pattern suggest its potential role in the specification of many cell types; in particular, DjPreb may play an essential role in spatial and temporal regulation during the head and tail formation and the anterior/posterior patterning formation.